You are online with a clean, precise site. Your page design is sleek. Your content reads well. Your existing customers appreciate it, but no one else comes around. Just a slow trickle from Google. Nothing more.
What are you going to do to increase traffic?
Every day, more websites launch to compete within your niche. With unique key phrases, newfangled promos and clever designs, your competition will challenge you to a toe to toe round of e-marketing. Just like you, they want to win. How can you one-up these ambitious contenders? Produce content outside of your website. Link back to your sales pages. Position yourself as the trusted expert in your field. And, of course, win.
The widely publicized techniques to achieving online prominence within your niche are simple. Write articles. Submit them to other sites. Craft press releases. Distribute them smartly. Start a blog. Produce content consistently. Do these three things regularly, and you’ll emerge as a dominant figure in the eyes of your target audience. How do you achieve all this in a way that attracts more visitors and satisfies search engine rules?
Here is my formula: write in a way no one else writes. Speak with a voice no one else uses. Play the content marketing game with the wits everyone else wishes they had.
Articles. Press releases. Blog posts. These three web copy elements are key to any successful content marketing strategy. Why? Websites need back links, and those precious links back to your web pages only come from externally distributed content. Marketing that focuses on a static website alone may help you convert visitors into customers, but what good is a clever tagline if there aren’t enough readers to act on it?
The goal is this: You need to consistently craft content that drives traffic back to your site. Do it in a way that is interesting and engaging, and you can easily claim your market share.
What is the best way to do this? Start by writing what you know. Don’t try to win over a new audience with a topic you just learned about after a Google search. Everyone is an expert in something. You know your niche. Think about one aspect you understand well. Write about that, and turn your knowledge into a web article, online press release or blog post. Write it well, and you are on your way to building your brand.
If you’re new to writing, don’t worry. You can find tons of online advice about how to craft compelling web copy. Consider it all. Do your homework. Write. Read. Revise your content marketing piece until it is ready for your target audience. Before you distribute it through an article marketing site, a press release service or a blog aggregator, have a friend or colleague review it. Heed their advice, fix it and then publish it online.
Take a deep breath, and write another one.
By regularly penning articles, press releases and blog posts, you’re building an online brand that extends beyond your website to ensure lasting business success.
by Carey Sessoms