Have you ever considered making podcasts to promote your website? If so, then you should know that this is a very popular choice for getting traffic and targeted visitors to your site. It doesn’t matter if you’re brand new to the idea of podcasts, or don’t even know what they are. After I explain it to you, you will see just how easy it is to make and market one.
Podcasts are generally audio files that range from 10 minutes long – all the way to 1 hour long. You can consider podcasts as YouTube videos without the video. All you’re doing is speaking on them and delivering some sort of information. And the information should be absolutely stunning and effective.
There are a lot of people who use podcasts in their internet business everyday. In fact, even offline business owners use podcasts to promote their business. One good example of this is financial guru Suze Orman. No, she’s not an “internet marketing” guru – she’s a financial guru… BIG difference.
She owns her own talk show on Saturday nights helping people to mend her finances, and at the end of each show, she encourages viewers to download her podcast from the iTunes store, just in case if they missed a huge chunk of the show – or if they simply want to here the show again.
The top place online for distributing and marketing your podcasts is iTunes. This is a podcast directory owned by Apple that thousands of people use everyday to promote their site. Submitting your podcast to iTunes is free – like YouTube. And in some cases, it’s quite possible to get more traffic from iTunes than from YouTube. So it’s something that you will definitely want to test out in your business today.
Now there are other podcast directories on the internet, but iTunes topples them all. Now should you ignore all of the other podcast directories? No, absolutely not. But iTunes will give you the most publicity for your work. After submitting to iTunes, consider submitting to the other directories also. One good one is “Podcast Alley”.
You will want to state your website information at the beginning and at the end of your podcasts. On YouTube, people can see your website information at the bottom of your video. But with podcasts, they can’t see it. So briefly talk about your site at the beginning of the video, and also at the end.
People won’t be able to click to your website while listening, but mention your site often enough and people will be able to visit your site as they listen and browse the web. You would think that this is a strenuous way to get traffic, but the amount of people who will listen to and download your podcasts makes it all worth it. You can get an incredible amount of traffic back to your site from this technique.
Podcasts are very popular and is something that you will want to implement in your online business today. Be sure to use it as soon as possible.
Good luck with marketing your website with podcasts.
by Randall A Magwood