Article marketing is a great way to drive traffic to your website, but it won’t happen if you don’t market your articles along the way. It’s true, articles will help drive traffic to your website, but you can’t rely strictly on the marketing of the directory and others that have submitted articles. You must market your profile on that directory as well.
There are several ways to market your articles on any directory. Some of these directories will offer all the tools you need to market your articles and your profile while others don’t, but that doesn’t mean you can’t still market them.
Here are a few suggestions to help you get started.
1. Buttons and Banners
Some article directories offer buttons and banners you can place on your website or blog. The link you’ll use will depend on the type of button or banner you choose. Some will have wording specifically for profiles while others may be generic and give you the ability to use whatever link you choose. You’ll want to place the button or banner in a place that will be easy for your website visitors to see and you’ll want to check the link often to make sure it works.
2. Social Media
Social media sites like Facebook and Twitter are a perfect tool to use for article marketing. Some article directories have buttons on each page that give you the ability to post it right from there, while others don’t offer those, so you’d have to grab the link and post it on your own. Either way will work and will give you the attention you desire.
Pinterest is another social media site that will give you the ability to post links to your articles or profile. The downside to Pinterest is you have to use an image and link that to your article or profile. You’ll need to use an image that will stand out, yet fit the content of your article.
3. About Me Page
If you have an about me page on your website it’s a good idea to include links to your profile on each article directory. This will give you added exposure and will encourage your website visitors to see more about your business and the different things you can offer to them.
It’s important to know the more articles you write and publish the more traffic you’ll gain to your site. Articles are the perfect way to show your target market you’re knowledgeable in your field and you’re the one they should go to when they need what you offer. The more articles you write, the more credibility you’ll gain.
by Corrie Petersen