Your articles are like sales copy for your expertise. They are free promotion material for your company and let you advertise your website for free right across the Internet if you allow others to reprint your articles along with your resource box.
If you write a good article, then allow it to be reprinted, it can become viral and end up in all sorts of places across the Internet. Years ago I wrote an article about choosing a web hosting company, which sent a lot of traffic to my site. To my surprise, a recent search showed it is the front page article for another website, with my resource box still attached!
When you allow others to reprint your articles, you are creating a free marketing campaign, and you get to advertise your website for free. You are able to bring in a steady trickle of leads that you may never have reached any other way. You are increasing your visibility in the search engines and your are benefiting from the search engine optimization (SEO) and promotional efforts of the person who reprints your article.
When you allow others to reprint your articles, it then makes sense that the more people who choose to add your article as content to their own website, or blog or newsletter, the more opportunities for traffic you receive. You also get a larger viewing audience and people get to see your name around more often associated with your target niche. You get all those benefits just by spending a little bit of time writing an article.
Consider what methods of promotion the person who uses your article could be using. SEO, PPC, perhaps banner ads, text ads, joint ventures and other methods of bringing in traffic, yet the people who read your article also read your bio and you are seen as the expert. And your financial cost is zero.
For this reason, choose to place articles in directories where people are encouraged to use them. The articles you write for your blogs, your website, your Squidoo lens or HubPage or where-ever you may locate them could include a short bio and copyright permission to be used on other sites as long as the byline, bio or resource box (all the same thing) remain intact.
The final advice is to make sure you spend time creating a really good resource box that promotes your own website and ways to contact you, because you don’t know where your article might end up, or how much traffic you could get, all because you allow others to reprint your articles.
by Rebecca Habel