Website SWOT Analysis – A Real Life Example


Do you wonder what is happening to your Internet Business? Why is that you cannot get traffic to your website; the conversion rate is too low; or opt-in visitor is too few?

I was faced with a similar situation lately and I attempted to use what I knew about SWOT Analysis into my Internet Business. I use the same technique to perform a SWOT on a website and had surprisingly discovered some valuable facts for my Website

In this article, I share with you my real-life example of my Website SWOT Analysis. You are invited to use it as a reference to your won Internet Business.

Below is a sample website SWOT Analysis performed on my own Total Quality Management website I published in year 2001. It was written based on a knowledge-based approach. The ranking for this website is on Google page # 9 and has a PR=2. After 8 years published, it has never moved up to within Google page#3. Some of you may know that my newly published 3 months old SWOT analysis Blog has ranked Google page#1 for the last 3 months. This success story has prompted me to wonder why my Total Quality Management website page ranking is so far behind.

My objective is to move my Total Quality Management website to Google page# 1 – 3 and I performed a Website SWOT Analysis using the SWOT Analysis template and example as my guides. Below are sample my Website SWOT analysis:

The SWOT Factor – Strengths

S1 – 8 years old website – matured

S2 – website contained focused practical examples and case studies of Total Quality Management

S3 – website ranked Google page#1 on with single keyword – “tqm”

The SWOT Factor – Weaknesses

W1 – design of the website is not professional

W2 – website content remain static for several years

W3 – navigation of the website is not comprehensive

The SWOT Factor – Opportunities

O1 – online research on Total Quality Management has high demand

O2 – availability of TQM case studies and report are limited on website

O3 – online website builder software are commonly available

The SWOT Factor – Threats

T1 – website with fresh contents and blogs have moved up to top Google page

T2 – visitor to this TQM website is very low (from awstat)

From the four SWOT factors, I continue to evaluate the seriousness and impact of each factors as a way to prioritize as I continue to use the SWOT template to formulate strategies. Once the strategies are formulated, then only I can take action. I encourage you to take this sample as a case study for your own Internet business or website and Application SWOT Analysis

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by Dr LM Foong