If you have an online business of your own and you wish to be able to generate a constant amount of high quality website visitors to your site that will provide you with a high conversion rate, then one of the best marketing and advertising methods for you is simply to get your website appearing highly in the major search engines. Even though your search engine results will not be immediate like can be seen through the use of other marketing solutions, search engine marketing lasts for a much longer time and provides highly targeted visitors to you consistently.
Getting your website listed in the search engines online gives you the potential to receive significantly better results than through mostly any other marketing solutions that are available. Your listings in the search engines will not just provide you with targeted traffic though, but it will also increase the value of your domain! The results you can receive by reaching even the first page of a major search engines can provide you with much better results than you usually see through other marketing solutions such as by submitting press releases, newspaper ads, banner ads, email campaigns, even newsletter marketing.
There are numerous places available online that allow you to submit your website to search engines. What many people do not know though is that these submission systems do not have to be used in order for your website to appear in search engine results. That’s right!…Don’t be too shocked now…With social networking and other marketing solutions available to you, it is getting easier to get listed in the major search engines. What do I mean by this? Well, if you utilize marketing solutions such as social networking or article marketing you can get your website associated with some other highly popular websites and by doing so your website will actually get indexed into the search engines when the search engine indexes the highly popular sites and follow your link when they do it! Doing this, you not only generate highly targeted website visitors through the search engines, but also directly from the social network marketing sites too, and it doesn’t even have to cost you anything to perform social network marketing! Do you now see the potential for you to see drastic increases of traffic if you choose to utilize social network marketing or article marketing to help your website get listed in and climb the search engine rankings?
Because of this relatively easy search engine submission you should be aware of such businesses that promise automatic submission of your website or websites for a hefty fee because you can just be wasting your hard earned money.
If social network marketing, article marketing, and other methods of getting your site associated with highly popular websites is not for you though then you can easily manually submit your website to the search engines. However, without optimizing your website and getting appropriate links heading to your website from other sites you will not usually be able to get very good rankings and thus, not very good traffic as a result.
Before you attempt to perform your chosen marketing solutions for your website so you can start generating highly targeted website visitors you absolutely must ensure that your website is complete and in a state that you yourself would appreciate if you were searching the Internet and visited the site. You will want to ensure that it is designed well, is keyword rich, and has appealing graphics and pictures that appear smoothly within your relevant content.
I touched on this very lightly earlier but the search engine optimization of your website will help it climb through the rankings to get to the top of the results. I am not covering it specifically in this article but it is definitely something you will want to find out about because of its importance. My eCourse that you can learn about at the end of this article actually includes an entire section on search engine optimization if you are interested in learning about it.
One very important thing to remember regarding your website marketing solutions is to include a sitemap of your site because it will make it easy for the search engine crawlers to be able to index your website and all associated pages within it. Your sitemap can direct the search engine robots around your site and can let it know which folders it should and should not index. This is a way to prevent specific folders that you don’t want public from appearing in search engine results while at the same time allowing ones that you do want to be seen by the general public. Without using a sitemap nowadays you are pretty much blowing all potential you have to achieve consistently high results in the search engines to help you get those highly targeted website visitors that you need so I highly recommend you add one to your website.
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by Mark Garland