Browse to virtually any website these days and you’ll see a few common items: a Homepage welcoming you to the site and providing general info on what’s contained therein, an About Us page and a Contact Us page, perhaps a page detailing a company’s Products or Services and a Store or Checkout Counter, and if you’re lucky, a Site Map.
In website building, these are considered the primary landing pages of a basic website. But they are no longer the end-all and be-all of a successful, marketable site. And any website builder who considers their free website complete after publishing these pages is sorely mistaken and most likely destined to fade into the over-saturated shadows of online obscurity.
The problem with stopping your website building efforts after completing these fundamental, and unarguably essential, web pages is that they are also static pages, which means they rarely change.
But in order to get the attention of Google, Yahoo, Bing and all the traffic they deliver, you need to constantly be providing a fresh supply of dynamic content, that is new web content that adds value to your website on a regular, consistent basis. As many website builders have found out in recent years, there is no better way to do this on a free website than with a blog.
A blog is like an online newsfeed of short, relevant items posted in list form on a single web page in reverse chronological order, meaning the most recent information appears at the top. Providing visitors to your free website with an active blog, meaning one that is regularly maintained and updated, makes your website, and therefore your brand, a continuous, valued presence in your readers’ lives.
By constructing your blog postings around your targeted keywords, it also ensures you of continually increasing your relevance in search engine results, sending you climbing ever-higher in their rankings. This is why utilizing a website builder that includes blog-making capabilities is imperative to your online success.
by Peter J Moore