Web video production and internet blogging is on the rise. This is changing the landscape for how businesses market themselves and their products.
Don’t Be Left Out
Don’t be one of the companies that fail to use this marketing tool to their advantage. Studies have shown that people do not simply want to read text about a product or company anymore. They would rather watch a video than have to read. If this is the case then it only makes sense that every company should tap into this vein of marketing.
Simple and Economical
Creating web video ads are simple and economical. First you will need to get a video camera. You can find decent video cameras at an affordable price. Next, you will need to set up a script. There are three specific parts of a script. The hook is eight to ten seconds long and needs to grab attention. The Features, Advantages and Benefits (FAB) clarifies the need of the product and the meat of the script. The call to action explains exactly what is needed in order to follow through with a product or gain important information. Set up a video sharing website or blog. These are easy to use and set up since the emergence of YouTube. All you have to do after that is use the skills of a video editor. They will be able to take out anything unwanted or add other entertaining effects. Remember that the purpose of your ad is to entice your customer into wanting to further their knowledge of your product or company. Your web video ad needs to be a brochure into your website.
The demographic of the audience is expanding with internet devices becoming more affordable and convenient. When you can reach more people farther away, you can expand your business or product further. This sort of media can create a sort of bond with your customer. You can blog about how to use a certain product or you can do a video about the history of your company. Your clients can know your product and company better. If your company frequently uploads content that is reliably good, then your audience will come to know you as a dependable company. Also you can get your customers to generate readership by commenting on anything they like and sharing videos that can potentially go viral. The content of your blogs also need to be interesting because you will lose readership if they find them boring or useless. Social Media is another way for you to be able to garner readership. Whenever your company posts a blog or video, make sure you use social media outlets to let people know that you posted something new or added content to your site. It is important sources of advertising when you use social media networks to promote your video blogs because people are able to share the information with their friends also.
Keep these tips in mind to avoid any hurdles that could impede your web blog promotion and to lead you to a successful web blog venture.
by Quinn O.