First of all, unless you’re well versed in web design, internet marketing, and programming, you won’t be as successful in building your own website as a professional would. Also, if you’re running a professional business, you need a professional website; HTML templates and free web design services are great, but will give your business an amateur look, which isn’t good unless you want to be an amateur business.
Professional website designers can custom-build your site based on market research, current trends, and E-Commerce tactics that you might not be familiar with. They’re specially trained in their field, and all they do is design websites. If you want a successful business, you need to network with other professionals that can help you. You wouldn’t do your own business accounting if you didn’t know how, would you? Why should your website design be any different? Yes, it will cost money. However, that money is merely an investment in your company, and a worthwhile one at that. If you take the time and spend the money to get a website done professionally, you’ll likely see more success in your business, and in no time the design will pay for itself.
Even if you’re the type of person that knows a little about a lot of things, minuscule amounts of information are not going to make you a good web designer. Perhaps ten years ago, you could have built your own website and gotten by. However, so many websites are out there now that yours needs to be expertly crafted by a professional web designer so that it stands out from the rest, and is effective in marketing your business, creating return customers and networking with other similar companies or services that can help your business.
Designing a website isn’t quite as simple as opening your own store or office and designing it yourself. Web design requires a lot of knowledge about computers, programming, and popular trends in current site design. You also need to have the technical knowledge and ability to write all of the coding for the site. If you don’t know how to do this you need to outsource to a professional website designer. HTML, Java, C++, and other programming languages are all very technical and only a pro can tell you which ones are right for your website. Depending on your business, your site might only require basic HTML, but it also could require extensive design including various languages of code and design elements that only professionals understand.
by Jake Collums