There are literally thousands of companies that have stopped working on their websites and are focusing on other elements of internet marketing. Some companies feel their website doesn’t generate the income that they wanted and that they are making more through social media. While this may be the case, it is important that you are aware that having a website is still very relevant in 2017.
A recent Capital One survey identified that out of four hundred small businesses only fifty six percent of them had a website. Further, less than thirty percent of those websites were mobile optimized.
Now if you have been keeping your eye on the search engine optimization news or you have turned to a professional search engine optimisation company for assistance, then you will know that Google is paying very close attention to sites that are mobile optimized and giving them higher rankings in local search results. This is exactly what you want to do if you want to stay that one step ahead of all your competitors moving forward.
In addition to this, while you may feel that social media is your best friend and it gives you the chance to reach a wider audience, that’s fine, but at the same time you need to know that sixty three percent of customers who make a purchase will rely on a website for information. Most buyers will see your Facebook profile and a product they are interested in, they will visit your site to learn more about you and your product before committing to purchase.
You will also find that ninety five percent of your customers are relying on the internet when searching. They will use one or all of the search engines to find what they are looking for. Your website needs to be optimized to reach your audience with local information, interesting and informative high quality content and keywords to attract your audience.
Google My Business profile is the most important choice you can do for your company. Ensure your profile is up to date with detailed information on your company. This is one of the top ranked choices by clients looking for products or services.
Another fact that you may find interesting on why your website is still important to your company’s online success is that more than thirty percent of consumers will not even look at a company to purchase from if they don’t have a website. People want to see a site, they want to learn about the company and the products and then make their decision accordingly. Without a website, the client is likely to move onto one of your competitors sites.
Ensure you choose a reputable professional search engine optimization company that can assist you with your website and SEO campaign. They will complete a thorough analysis of your website to identify problem areas that need fixing to make it noticeable to search engines and customers. They will also carry out the rewriting of your content pages, optimizing them with related keywords that your clients are likely to use when searching for products or services that you provide.
The professional search engine optimization company will also create links. Ensure that they do this manually. Manual link building builds authority and ensures you success moving forward.
by John Trace