Enhanced User Satisfaction
A responsive website, which manages errors effectively, has a positive effect on user experience whenever browsing a website. The role of UX design is crucial, since it makes sure that a website can be navigated with ease by anyone, even if it is a grandfather. This way, it will reduce the bouncing rate, preventing users from migrating to other sites. Positive user experience establishes the bond between users and a business.
Creating Fun, Interactive, User-friendly Websites
Think of a gift that is wrapped intricately with special paper and so, no matter what is inside, you are already in love with it. This time, think of the same present simply wrapped in an ordinary box. You will not even bother to look at what is inside. This is the same way web design is important to a business. When users see a particular website, they can determine whether the products or services are made of high quality or not. Google Search Engine is the most often used since it occupies nearly 68% of the search engine pie chart worldwide. This is not only because it is efficient and easy to search, but also because it is fun and knowledgeable to the user. Aside from focusing on these aspects, web design makes sure that a website is optimized so that it would rank high on Google Search.
Reduces Time and Cost of Marketing
Think of a business that is planning to introduce a new product in the market. If it has an efficient website designed by a professional, it would be easy to promote the product online, provide offers and put banners on the site. When a business markets a new product without a website, this will consume a lot of time in printing banners and pamphlets, plus increase the costs of marketing when advertising on television or posters. Therefore, even if the initial investment in web design is high, this will allow a business to save time and money in the long run.
Boosts Market Sales
When a website is designed in a manner that makes it fun to use, customers will spend more time to buy products and not only this, they will even be encouraged to buy more from the website. Customers who have a great user experience when using a website will spread the word to other users. Reviews are very important, since they provide feedback on how an audience responds to a particular website. This will not only enhance efficiency, but also increase market sales.
More Efficient Customer Service and Reduced Support Costs
If a customer wants to cancel an order immediately after he/she makes a purchase, would he/she wait for the seller to deliver then return the item or cancel the order right away? The latter would be the best thing to do. When users complain or give a feedback in one click, this can improve customer service and reduce the costs involved in shipping a product that will eventually be returned.
Enhances Business Intelligence
Purchases and reviews of customers on a website can help in formulating business decisions – like the kind of products that attract consumers and the services they expect. When a business understands the needs of consumers, it will be able to make decisions with regard to those requirements.
by Karina Popa